Server-Side Tracking Vs. Pixel Tracking - Which is Better?
Tracking conversions throughout multiple systems is a day-to-day struggle for eCommerce marketers. As personal privacy policies get more stringent and browsers restrict tracking capabilities, exact data comes to be more challenging to capture.
Pixels are easy to set up, yet can be obstructed by ad blockers and privacy tools. That's why marketing professionals are turning to server-side monitoring solutions like Meta's Conversion API.
Benefits of S2S Tracking
Server-side tracking (S2S Tracking) is an information collection approach that takes the worry of collecting and processing individual info off the customer's internet browser. This leads to better performance, improved customer experience, and the capacity to follow information privacy policies.
By loading a tracking manuscript straight on the web server, S2S tracks interactions without depending on third-party cookie or pixel tags. This makes it less susceptible to inaccuracies as a result of internet browser limitations and ad blockers and offers more control over what information is shown to each supplier.
It likewise enables businesses to classify information characteristics based on objective and lawful grounds, which makes it easier to comply with information personal privacy legislations. However, implementing S2S Tracking calls for a big investment in hardware and software along with specialized employees. This makes it a pricey alternative for smaller sized brand names. Furthermore, the initial arrangement can be lengthy. However, once the system is running, it can supply precise data to all advertising and marketing channels in real-time.
Advantages of S2S Postback Link Tracking
Consequently, it delivers reputable conversion monitoring for iGaming affiliates to maximize campaigns, lower lost ad invest and enhance ROI. It additionally provides premium accuracy and integrity compared to Pixel Monitoring which is why it's the preferred technique for the majority of affiliate systems, networks and online marketers.
Pixels are very easy to set up as they just require a piece of HTML code in the conversion web page, however they are commonly limited by web browser constraints (e.g. cookie-blockers and Safari ITP) resulting in imprecise tracking and less specific attribution. Furthermore, pixels can be conveniently blocked by ad-blockers, causing privacy issues for customers. S2S is a much more reputable and exact tracking technique that removes cookie-based limitations and guarantees customer information protection while likewise giving enhanced safety and security attributes for fraud prevention. This makes it an excellent selection for high-stakes campaigns and app installs where an exact conversion matter is essential. S2S can likewise provide extra precise attribution data for mobile projects and advertisement distribution.
Disadvantages of S2S Pixel Tracking
Pixel monitoring functions by positioning a piece of HTML code on your site that sends out information to the advertisement system. It's relatively easy to set up however is prone to protection threats like being blocked by ad blockers and being inaccurate due to web browser settings like limiting third-party cookies or Apple's Intelligent Tracking Prevention (ITP).
Server-side monitoring bypasses these limitations by sending out conversion details directly from the analytics platform's server to the individual's tool. This improves monitoring precision and allows companies to catch offline conversions such as telephone call or in-store deals. Server-side monitoring is likewise much more safe and helps businesses adhere to strict information defense regulations like GDPR or CCPA.
As privacy policies become a lot more restricting and web browsers restrict tracking abilities, online marketers need a much better means to check their projects. This is why more marketers are moving far from pixels towards sophisticated analytics server-side monitoring.
Verdicts
Server-side monitoring is the way to go for data-driven customer retention analytics advertising and marketing. It bypasses internet browser restrictions, advertisement blockers, and personal privacy setups to accumulate and send out real-time conversion information to analytics platforms. It is extra trusted, protected, and exact than pixel monitoring and uses organizations extra control over their information collection processes.
With advertisement barring and personal privacy policies obtaining extra stringent, online marketers are looking for alternatives to standard pixel tracking. Server-to-server tracking is one alternative that gives significant advantages over pixel monitoring. It's more robust, future-proof, and permits you to catch a larger quantity of conversion information across systems. Nevertheless, it calls for a substantial financial investment in infrastructure and technological competence. Thankfully, solutions like RedTrack deal ready-made web servers that can integrate with major analytics systems without the requirement for extensive growth resources.